Floa Creative
This is where Floa comes in. A new way for your furniture brand to produce all the visuals it needs - with no bottlenecks
With the tools available nowadays, AI powered production allows not only for faster and cheaper production. It allows to bring previously impossible ideas to reality, create consistent assets that keep all of the product’s details and look like straight from a magazine.
Who are we?
A team with experience in design, photography, film production, marketing and AI model training. We combine our expertise in those fields to deliver top quality visuals, and solve production pains.
Services
The process
How do we work?
How can we work?
Flexible ways to work together, whether you need ongoing design support or a dedicated team for a single project.
Floa Production
We handle the whole production process and deliver ready to use brand tailored assets.
What’s included:
Fully brand tailored, ready to use visuals
Up to 8K resolution for images & 4K for videos
Two rounds of revisions
Custom visual direction
Production + color grading & editing
Full product & material consistency
Average delivery time: 48 hours
Best if:
You want the visual production handled by professionals without worrying
You need complex or high volume of content
You need assets produced as soon as possible
Floa Systems
We produce AI powered visual production apps and systems that allow consistent production stream of braind tailored visuals.
What’s included:
Tool selection for your needs
Custom built webpage based system
Features custom built around your content needs
Full guidance & training for your team
Option of system updates if your needs change/new tools come out
First hand production assistance for the first 4 weeks
Ongoing optimisation and support
Best if:
Your brand already produces visual assets in-house
Your team have tried/want to start producing visuals with AI
You're looking to get rid of visual production bottlenecks
FAQs
Answers to common questions about how we work, what to expect, and how to get started.
Will the generated assets look EXACTLY like our real product?
Our priority is product accuracy, not simply creating an attractive image. We preserve the product’s defining geometry, proportions, materials, colours and construction details across the visuals we produce.
Before final delivery, every asset goes through a manual quality-control process and is reviewed against the approved product references. For products requiring extremely precise representation, we may request additional angles, measurements or CAD files.
What do you need from us to get started?
Usually the existing product imagery from your product page is enough.
In some cases, to get the most detailed output possible we might ask you for additional input such as swatch photos, close ups of important details or dimensions of the product.
Can you visualize a product before it has been manufactured?
Yes. We can create launch, sales and internal presentation visuals for products that are still in development.
Depending on the project, we can work from CAD files, 3D models, technical drawings, material references, sketches or detailed design documentation. The more precise the source material, the more accurately we can represent the final product.
How do you ensure consistency across multiple images or products?
We establish the visual direction before producing the complete set. This includes the environment, lighting, camera language, colour treatment, styling and product presentation.
Once approved, this direction becomes a repeatable production framework. It allows us to create consistent assets across product variants, collections, campaigns and future content batches.
How quickly can we start and how fast can you deliver?
Most projects can start within 24 hours from signing the agreement.
We produce the first draft base shots within 24 hours, and after your approval we start the full production which usually can be completed within 48 hours.
Of course the timing depends on the volume and complexity. For bulk production it might take longer.
How much does it cost?
Each project is quoted according to volume and complexity.
Once we review your needs we will provide a clear scope and a fixed quote.
Our pricing starts at just $10 per image and $8 per second of video, and for brands in need of high volume of assets continuously we can offer monthly retainer packages.
Can you handle an entire product catalogue?
Yes.
We can produce high volume of assets even for hundreds of products and variants, and that's something that we work with regularly.